A Wickabell_TM is a process of analysis that when applied to a fuzzy, unclear concept, allows and assists the detailed aspects of the concept to become clear and concise. It may be applied to either a specific product or a service offering.

The result of the Wickabell_TM  analysis process may be a defined set of process concept steps to be performed by a service organization; a marketing and sales promotion to be implemented on the Internet or other print medium; or a physical working product sold to and used by customers.